Email marketing

Simple steps to automate your email marketing

Email marketing, Email automation, Subscriber engagement / By

Email marketing is a cornerstone of effective digital communication, offering a direct line to your audience’s inbox. However, managing email campaigns manually can be a daunting and time-consuming task, often leading to inconsistencies and missed opportunities. Automating your email marketing not only streamlines the process but also enhances personalisation, improves engagement, and boosts your return […]

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Simple steps to use A/B testing for optimising email campaigns

Email marketing, Campaign analytics, Email automation, Subscriber engagement / By

Email marketing is a dynamic field where small tweaks can lead to significant improvements in engagement and conversion rates. A/B testing, also known as split testing, is a powerful method to determine what resonates best with your audience. By systematically testing different elements of your emails, you can make data-driven decisions that enhance the effectiveness

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Simple steps to avoid top 5 email marketing mistakes

Email marketing, Email deliverability, List management / By

Email marketing is a powerful tool for connecting directly with your audience and can yield impressive returns when executed correctly. However, even seasoned marketers can stumble over common pitfalls that hinder campaign effectiveness. By proactively avoiding these mistakes, you can significantly enhance engagement, improve deliverability, and achieve your marketing goals. Here are simple steps to

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Simple steps to design mobile-responsive emails

Email templates & design, Email marketing, Subscriber engagement / By

Email marketing continues to be a cornerstone of effective digital communication, offering businesses a direct line to their audience. However, with the surge in smartphone and tablet usage, it’s imperative that your emails are optimised for mobile devices. Mobile-responsive emails ensure your content looks professional and functions seamlessly, regardless of the device your recipient is

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