Email automation

Simple steps to automate your email marketing

Email marketing, Email automation, Subscriber engagement / By

Email marketing is a cornerstone of effective digital communication, offering a direct line to your audience’s inbox. However, managing email campaigns manually can be a daunting and time-consuming task, often leading to inconsistencies and missed opportunities. Automating your email marketing not only streamlines the process but also enhances personalisation, improves engagement, and boosts your return […]

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Simple steps to comply with GDPR and privacy laws in email marketing

Email automation, Deliverability best practices / By

Email marketing is a powerful tool for reaching your audience, but with increasing concerns over data privacy, complying with regulations is more important than ever. In 2024, both the European Union’s General Data Protection Regulation (GDPR) and various U.S. privacy laws, such as the California Consumer Privacy Act (CCPA), are key players shaping how businesses

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Simple steps to personalise email segmentation in 2024

Email automation, Subscriber engagement / By

Email marketing is all about delivering the right message to the right person at the right time. In 2024, the most effective way to achieve this is through email segmentation and personalization. By dividing your email list into smaller, more targeted groups, you can create tailored content that speaks directly to the needs and interests

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Simple steps to supercharge your email marketing efforts with 5 MailCraft tools in 2024

Campaign analytics, Email automation / By

In 2024, email marketing remains a key channel for businesses to engage with their audience and drive results. To stay competitive, it’s important to use the right tools that can optimize your email campaigns, boost deliverability, and enhance customer engagement. With MailCraft, you get an all-in-one platform that simplifies these processes, giving you everything you

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Simple steps to use A/B testing for optimising email campaigns

Email marketing, Campaign analytics, Email automation, Subscriber engagement / By

Email marketing is a dynamic field where small tweaks can lead to significant improvements in engagement and conversion rates. A/B testing, also known as split testing, is a powerful method to determine what resonates best with your audience. By systematically testing different elements of your emails, you can make data-driven decisions that enhance the effectiveness

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