Campaign analytics

Simple steps to supercharge your email marketing efforts with 5 MailCraft tools in 2024

Campaign analytics, Email automation / By

In 2024, email marketing remains a key channel for businesses to engage with their audience and drive results. To stay competitive, it’s important to use the right tools that can optimize your email campaigns, boost deliverability, and enhance customer engagement. With MailCraft, you get an all-in-one platform that simplifies these processes, giving you everything you […]

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Simple steps to use A/B testing for optimising email campaigns

Email marketing, Campaign analytics, Email automation, Subscriber engagement / By

Email marketing is a dynamic field where small tweaks can lead to significant improvements in engagement and conversion rates. A/B testing, also known as split testing, is a powerful method to determine what resonates best with your audience. By systematically testing different elements of your emails, you can make data-driven decisions that enhance the effectiveness

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