Author name: Krzysztof Balicki

Simple steps to automate your email marketing

Email marketing, Email automation, Subscriber engagement / By

Email marketing is a cornerstone of effective digital communication, offering a direct line to your audience’s inbox. However, managing email campaigns manually can be a daunting and time-consuming task, often leading to inconsistencies and missed opportunities. Automating your email marketing not only streamlines the process but also enhances personalisation, improves engagement, and boosts your return […]

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Simple steps to comply with GDPR and privacy laws in email marketing

Email automation, Deliverability best practices / By

Email marketing is a powerful tool for reaching your audience, but with increasing concerns over data privacy, complying with regulations is more important than ever. In 2024, both the European Union’s General Data Protection Regulation (GDPR) and various U.S. privacy laws, such as the California Consumer Privacy Act (CCPA), are key players shaping how businesses

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Simple steps to personalise email segmentation in 2024

Email automation, Subscriber engagement / By

Email marketing is all about delivering the right message to the right person at the right time. In 2024, the most effective way to achieve this is through email segmentation and personalization. By dividing your email list into smaller, more targeted groups, you can create tailored content that speaks directly to the needs and interests

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Simple steps to supercharge your email marketing efforts with 5 MailCraft tools in 2024

Campaign analytics, Email automation / By

In 2024, email marketing remains a key channel for businesses to engage with their audience and drive results. To stay competitive, it’s important to use the right tools that can optimize your email campaigns, boost deliverability, and enhance customer engagement. With MailCraft, you get an all-in-one platform that simplifies these processes, giving you everything you

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Simple steps to use A/B testing for optimising email campaigns

Email marketing, Campaign analytics, Email automation, Subscriber engagement / By

Email marketing is a dynamic field where small tweaks can lead to significant improvements in engagement and conversion rates. A/B testing, also known as split testing, is a powerful method to determine what resonates best with your audience. By systematically testing different elements of your emails, you can make data-driven decisions that enhance the effectiveness

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Simple steps to avoid top 5 email marketing mistakes

Email marketing, Email deliverability, List management / By

Email marketing is a powerful tool for connecting directly with your audience and can yield impressive returns when executed correctly. However, even seasoned marketers can stumble over common pitfalls that hinder campaign effectiveness. By proactively avoiding these mistakes, you can significantly enhance engagement, improve deliverability, and achieve your marketing goals. Here are simple steps to

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Simple steps to design mobile-responsive emails

Email templates & design, Email marketing, Subscriber engagement / By

Email marketing continues to be a cornerstone of effective digital communication, offering businesses a direct line to their audience. However, with the surge in smartphone and tablet usage, it’s imperative that your emails are optimised for mobile devices. Mobile-responsive emails ensure your content looks professional and functions seamlessly, regardless of the device your recipient is

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How to warm up an email account to improve message deliverability

Email deliverability / By

In today’s world, email communication is one of the most important tools in business and daily life. However, sending a large number of messages without proper preparation can lead to deliverability issues. The process of warming up an email account is crucial to ensure that messages reach inboxes rather than ending up in spam folders.

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